Marketing Mastery Club
The Marketing Mastery Club is a new initiative to support marketers to realise their potential for the companies they serve.
We would like to create a community of marketers that can learn from each other, learn from keynote speakers and grow together. As part of this, we hope to set up a range of events that inspire and motivate senior marketers across the island and help us all perform at the highest level of return for our local economy. We are currenly undertaking a survey to help understand the needs of marketers and from this we aim to create an annual series of events that motivates and inspires. We envisage our next event to take place in June 2024.
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The Marketing Mastery Club was launched at a special event at Stormont
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Organised by Northern Ireland Chartered Marketers Lydia McClelland and Christine Watson, the Marketing Mastery Club is aimed at improving the gap in key marketing skills through a series of workshops and events in order to drive business growth.
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“All marketers should be able to account for a return on investment for every pound spent on marketing. But many marketers simply don’t have the skills or training to do this,” Christine Watson of Watson and Co Chartered Marketing said.
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“It’s our aim to showcase the support available to Northern Ireland marketers, to help them map the credentials needed to be effective professionals,” Lydia McClelland of LMC Associates added.
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Leading international marketer PR Smith kicked off the series with a talk about the impact of AI on marketing in the Long Gallery. He is a digital marketer, an international speaker and TED talker, author of seven books in eight languages and founder of SOSTAC® strategic marketing planning methodology, which has been adopted by blue-chip companies and start-ups alike.
Pictured are Christine Watson of Watson and Co Chartered Marketing, speaker PR Smith and Lydia McClelland of LMC Associates, a SOSTAC® Certified Training Company.
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Pictured below are Christine Watson of Watson and Co Chartered Marketing, speaker PR Smith and Lydia McClelland of LMC Associates, a SOSTAC® Certified Training Company.
Understanding the Needs of Marketers
We are currently undertaking some research to fully understand the needs of marketers in Northern Ireland and Ireland. Take our short survey to have your say. We envisage that our next event will take place in June 2024. Join our 'marketing' mailing list to be the first to hear about our next event.
