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PR Office
SOSTAC- Perfet Planning for Better Business logo



Become a SOSTAC  Certified Planner with LMC Associates. Lydia McClelland is a certified SOSTAC  planner and licensed SOSTAC  Trainer based in Northern Ireland.




Lydia McClelland and Christine Watson standing in Belfast holding SOSTAC logo and Chartered Marketer logo.

Create the Perfect Digital Plan using SOSTAC

Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing SOSTAC®, is your friend. In our SOSTAC® Qualification masterclasses you will learn how to apply the SOSTAC® planning framework to your Marketing Strategy and Digital Marketing Plans.

What is PR Smith’s SOSTAC  ?

SOSTAC® is a simple yet powerful planning system designed to help create the perfect plan and was voted the third most popular model in the CIM poll on marketing models. It’s easy to remember and makes it easy to structure marketing plans and digital strategies for different planning activities.

Who is PR Smith?

PR Smith is a leading author of marketing and digital marketing books, writes his own blog, Facebook and Twitter stream about marketing, digital marketing and social media marketing. SOSTAC® is a registered trade mark with SOSTAC® eBook, workbook, webinars and workshops by PR Smith:



Where can I study and get qualified in SOSTAC

in Northern Ireland?

LMC Associates  has an exclusive partnership with PR Smith and we are the ONLY licensed SOSTAC® Certified Training Company in Northern Ireland. We can deliver training across the UK and Ireland. 

What will I learn in the SOSTAC  Masterclass?

In a nutshell you will learn how to think, act and plan strategically and you will leave with PR Smith’s SOSTAC® book, his masterclass workbook and a SOSTAC® planning template to help you create all of your future marketing and digital marketing plans.

You will learn how to:

• Analyse Your Market

• Clarify Your Objectives

• Develop Your Strategy

• Exploit Tactical Channels

• Avoid the Classic Mistakes

• Measure & Improve Performance via Constant Beta Culture

• Avoid classic mistakes and pitfalls

• Implement Best Practice tips, techniques and golden rules.



How much does it cost to get certified in SOSTAC  ? 

The SOSTAC® Masterclass Programme is either delivered as 2x full-day in person training or 4x  1/2day virtual training delivery.  


In-house delivery: for in-house delivery and pricing please contact LMC Associates directly. In-house delivery is perfect if you have 6 or more members of an organisation wishing to learn and develop together. 

Open Programme Delivery: our next Open Programme will take place in May 2024 and is delivered online over 4x 1/2 days.  Investment is £495 plus VAT. Places are limited to ensure a quality learning experience. This open programme will be delivered over 4x 1/2 days virtually. There are 12 place available on this programme.  We are accepting expressions of interest for our next open programme. Please complete the following FORM and we will be in touch  as soon as possible.

Additional costs for accreditation

Should you wish to become accredited in SOSTAC®, please note the following additional costs which are paid directly to SOSTAC®

SOSTAC® Associate Online Exam: £125 + VAT (open to anyone 16+ who has attended the training).

SOSTAC® Certified Planner Online Exam: £195 + VAT (you must have already passed the SOSTAC® Associate Exam OR have a degree in marketing OR  have at least 5 years marketing experience in order to sit this level).


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