Marketing Strategy and Fractional Marketing Leadership
Senior marketing thinking. Clearer direction. Greater commercial impact.
LMC Associates helps ambitious organisations make better marketing decisions and connect marketing more closely to business growth.
Led by experienced commercial growth adviser and fractional marketing leader Lydia McClelland, we work with CEOs, business owners and marketing teams to bring clarity, structure and commercial focus to marketing.
Whether you need a clear marketing strategy, senior leadership during a period of growth or change, or an experienced external perspective to challenge your thinking, we provide practical support focused on what will make the greatest difference.
Book a 30-minute virtual coffee with Lydia today to explore how we can help you achieve your marketing ambitions.
Fractional Marketing Leadership
Senior marketing leadership – without the need for a full-time Marketing Director
As businesses grow, marketing often becomes more complex. There are more channels, more suppliers, greater investment and increasing pressure to demonstrate results.
Yet many organisations don't need – or aren't ready to recruit – a full-time Marketing Director or CMO.
Lydia provides experienced fractional marketing leadership, working alongside CEOs, leadership teams and existing marketing teams to provide the strategic direction and senior capability the organisation needs.
This can include:
-
Developing marketing and growth strategy
-
Identifying priority customers, markets and opportunities
-
Strengthening positioning and proposition
-
Leading and mentoring marketing teams
-
Reviewing marketing structures, skills and capability
-
Managing and challenging agencies and suppliers
-
Improving sales and marketing alignment
-
Developing meaningful KPIs and reporting
-
Providing senior marketing input at leadership and Board level
The objective isn't more marketing activity. It's better marketing decisions and greater commercial impact.
Marketing Strategy
From marketing activity to clear direction
If your organisation is doing lots of marketing but you're not convinced it's delivering enough, it may be time to step back.
We help leadership and marketing teams answer the important questions:
-
Where are we now?
-
Where do we want to go?
-
Who are our priority customers?
-
Why should they choose us?
-
Where will future growth come from?
-
What role should marketing play?
-
Where should we invest – and what should we stop doing?
-
How will we measure success?
Using proven strategic planning frameworks including SOSTAC®, we turn those answers into a clear and practical marketing strategy with agreed priorities, actions and measures.
Strengthening Your Marketing Capability
Sometimes you don't need to outsource more marketing.
You need to get more from the capability you already have.
Lydia works with Marketing Managers, Heads of Marketing and internal teams to strengthen strategic thinking, commercial awareness and marketing leadership.
This might involve mentoring an existing Marketing Manager, reviewing the structure of your marketing function, helping recruit additional capability or supporting your team to become more confident working with senior leadership.
Our aim is always to leave clients with stronger internal capability, rather than creating unnecessary dependency on external support.
Strategy and Specialist Expertise
LMC Associates isn't a traditional full-service marketing agency.
We provide senior strategic leadership and, where specialist implementation is required, bring together the right expertise through our trusted associate network.
This gives clients access to capability across digital marketing, SEO, PPC, content, PR, design, copywriting, photography and videography – without losing sight of the overall strategy.
Where clients already have trusted agencies and suppliers, we're equally happy to work alongside them.
One strategy. Clear priorities. The right expertise around the table.
Could we help?
A conversation may be worthwhile if:
-
Your business is growing but your marketing hasn't kept pace
-
You have plenty of marketing activity but lack clear strategic direction
-
You have a capable Marketing Manager who needs more senior support
-
You're investing significantly in marketing but aren't clear about the return
-
Your sales and marketing teams need to work more effectively together
-
You're entering a new market or going through a period of change
-
You need senior marketing expertise but don't need a full-time Marketing Director
Let's talk about where you want to go.
Start with a 30-minute conversation with Lydia about your business, your growth ambitions and where marketing could make a greater contribution.