In this episode of VCMO's Fractional Futures Podcast, our Founder, Lydia McClelland, speaks with Paul Mills about What is a Fractional CMO.

In this roundtable discussion our Founder, Lydia McClelland, joins VCMO Associates (Paul Mills, Ruth Napier and Rachael Wheatley) in a discussion regarding diagnosing and resolving marketing dysfunction in 2026.

In today’s competitive market, having a solid marketing strategy is not just an option - it’s a necessity. Without a clear plan, businesses risk wasting time, money, and resources on efforts that don’t deliver results. I have seen firsthand how a well-crafted marketing strategy can transform a business, helping it grow steadily and sustainably. This post will explore the power of effective marketing strategies and offer practical advice to help you build one that works. Why Effective...