Fractional CMO & Marketing Leadership
Your growth ambitions. Clear marketing direction.
Someone to take the lead.
Your business is growing, and you need marketing to play a bigger part. But finding the time to lead it, support your team and make confident decisions about where to invest can be a challenge.
LMC Associates gives you access to an experienced senior marketing leader on a flexible, part-time basis. Working alongside you and your team, Lydia McClelland brings the direction, structure and accountability needed to connect your marketing with your business goals.
What is a fractional CMO?
A fractional Chief Marketing Officer — or CMO — provides senior marketing leadership for an agreed amount of time each month.
It gives your business access to the experience and strategic input of a Marketing Director, with a commitment shaped around your needs.
Lydia becomes an active part of your team: understanding your business, challenging your thinking, setting priorities and overseeing delivery. You gain someone who can contribute at leadership level and work closely with the people putting your marketing into practice.
Does this sound familiar?
1 / You have ambitious growth plans, but no clear marketing roadmap.
2 / Your marketing team is busy and needs senior direction and support.
3 / You’re spending money on marketing but struggle to see what it contributes.
4 / You’re managing several agencies or suppliers and need someone to bring it all together.
5 / Your sales and marketing teams need shared priorities.
6 / Too many marketing decisions still land on your desk.
Fractional marketing leadership gives you someone to take ownership of the marketing agenda and keep it moving.
How we help
1
Turn business ambitions into a practical marketing plan
Translate your growth goals into clear customer priorities, positioning, activity, budgets and measures, using a structured approach informed by SOSTAC®.
2
Focus your time and investment
Identify which markets, customers and opportunities deserve attention, so your resources support the areas with the greatest potential.
3
Lead and develop your marketing team
Give your people clear priorities, constructive challenge and experienced support, helping them build confidence and take greater ownership.
4
Bring agencies and suppliers together
Coordinate briefs, budgets and delivery so everyone works towards shared objectives, with clear responsibilities and expectations.
5
Connect sales and marketing
Build a shared understanding of your ideal customers, proposition and buying journey, helping both teams work together to generate and progress opportunities.
6
Make performance easier to understand
Agree meaningful KPIs and establish regular reviews, giving you a clearer view of progress and the evidence to make better decisions.
7
Strategic leadership with practical delivery
Lydia leads your fractional CMO engagement, combining strategic thinking with hands-on involvement
Where additional delivery support is needed, LMC Associates can bring in qualified marketing professionals from our associate team. From content and campaigns to digital marketing and design, you can access the skills needed to put your plan into action.
We also work alongside your existing team, agencies and suppliers, bringing everyone together around an agreed plan.
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A flexible approach to working together
We start by understanding your business, your ambitions and what is currently helping or holding back your marketing.
From there, we agree the priorities, level of involvement and outcomes for the engagement. Support might include regular leadership meetings, team planning sessions, agency coordination and monthly performance reviews.
As your needs develop, we review the arrangement together. Building your internal marketing capability is part of the work from the outset.
Meet your fractional marketing leader
Lydia McClelland is a Chartered Marketer, marketing mentor and experienced commercial adviser who works with business owners, senior leaders and marketing teams.
She combines commercial focus with a practical, approachable style — bringing the challenge, support and momentum needed to turn decisions into action.
Ready to give your marketing clear leadership?
Let’s talk about your growth plans, the challenges you’re facing and where experienced marketing leadership could make a difference.
