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Marketing Mastery Club Launched

The Marketing Mastery Club was launched at a special event at Stormont.

Organised by Northern Ireland Chartered Marketers Lydia McClelland and Christine Watson, the Marketing Mastery Club is aimed at improving the gap in key marketing skills through a series of workshops and events in order to drive business growth.


“All marketers should be able to account for a return on investment for every pound spent on marketing. But many marketers simply don’t have the skills or training to do this,” Christine Watson of Watson and Co Chartered Marketing said.


“It’s our aim to showcase the support available to Northern Ireland marketers, to help them map the credentials needed to be effective professionals,” Lydia McClelland of LMC Associates added.



Leading international marketer PR Smith kicked off the series with a talk about the impact of AI on marketing in the Long Gallery. He is a digital marketer, an international speaker and TED talker, author of seven books in eight languages and founder of SOSTAC® strategic marketing planning methodology, which has been adopted by blue-chip companies and start-ups alike.


Pictured are Christine Watson of Watson and Co Chartered Marketing, speaker PR Smith and Lydia McClelland of LMC Associates, a SOSTAC® Certified Training Company.


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