March 2025
Belfast, UK – A powerful new tool has been launched to help businesses assess and enhance their marketing capabilities: the Sales and Marketing Maturity Matrix (SM3)
Developed by Jim Irving and Norman Manley, with input from a team of global marketing advisors, this framework provides businesses with a clear, structured approach to evaluating their marketing maturity and identifying key areas for growth.
The matrix was created with insights from a network of experienced marketing experts, including Lydia McClelland, a Belfast-based marketing mentor, consultant, and thought leader. With years of experience helping businesses refine their marketing strategy and execution, Lydia played a key role in shaping the matrix to ensure it provides meaningful, actionable guidance for organisations at different stages of marketing development.
“The SM3 Sales and Marketing Maturity Matrix is a vital tool for businesses looking to assess and improve their marketing approach,” said Lydia. “By providing a structured way to measure marketing effectiveness, it empowers organisations to move from reactive, ad-hoc marketing to a more strategic and results-driven approach.”
Jim Irving, co-founder of SM3 and the driving force behind the matrix, highlighted the importance of this new tool:
‘The matrix provides businesses with an objective way to assess their marketing performance and make informed decisions about their next steps. We’re delighted to bring this to market with the support of an exceptional team of advisors, including Lydia.’"
To celebrate the launch, businesses can access the Sales and Marketing Maturity Matrix at a special introductory price throughout March 2025. Those interested in learning more or exploring how the matrix can benefit their organisation can reach out directly to Lydia for further information.
For more details, please contact:
Lydia McClelland
Marketing Mentor & Consultant
LMC Associates
📞 +447546696130